So my ratings for accessibility of this website would definitely be a 5! Where can you get such accessibility for those with impairments? Even though it is only available in English, the language barrier can be easily solved by going to http://www.babelfish.altavista.com/ where you can convert the entire website into whichever language available!! E.g. English to French
4. Contents of the website

a) Homepage

On the right hand side, topshop.com displayed the links via collections wise. So instead of going into the respective categories i.e. if they want to look for a dress in the "Wonderland" collection, they dont have to click on the "Dresses" link and search for it one by one, they can simply click on "Wonderland". This works out well for those who want to look at items based on the collection.

Scrolling down below, the content of the homepage displays its latest news and happenings. This helps the consumers be aware of any events/news up-to-date.

b) Links on the left hand side

Links here have been categorized accordingly to its respective type of clothing. If one needs to look for dresses, tops, etc, all they have to do is click on it and everything that it has available will appear. For those with variety e.g. Jackets, they even have specific sub categories (smart, casual, coats) for it which makes it easier for the consumer to go to directly if they know what they're looking for.

Upon clicking on the item before purchasing, there will be a close up view of the item, both front and back. Information given would be the item's name, code name, colour, price, product info, delivery, returns policy, size, etc. However, description given for the product info is rather vague. One useful feature is that it gives a zoom in and out feature to have a closer look at the product. In terms of availability, the consumer just has to click on her size. If unavailable, the website will state that is is out of stock.

c) Links on the upper right hand corner

These links here are useful if someone needs to look for information on general things. For example, they have a store locator function. It provides addresses of all the topshop stores in the world! So if you're on a holiday and you're not sure if there's a store available in that country, you can always go check it out before hand.

Another link would be "My Wish List". This function helps the consumers to add it in there, and helps to remember the item that they want if they cant purchase it now. Another perk is that they can actually send out the wish list to their friends to hint to them! *Watch out!*

d) Links on the bottom most page

Yet again, these links are information on general things. For those who would want to know about Topshop, all they need to do is click on the link. And for those who still seem lost in navigating, the "site map" link is extremely useful as if provides all the items via listed mode.

There is one page that I would like to highlight, and that would be the "Size Guide & Washcare".
This page here is extremely useful for everyone. Firstly, it contain a size guide for tops.

A size conversion chart is also provided.
Secondly, they've even input in a bra fitting size as they sell lingerie.

Thirdly, they provide tips on shoe care for different materials.

Fourthly, what they included that I personally like is the washcare guide.

It has explanations for each symbol, which most consumers may not be aware of. Very informative indeed!

Overall, I find that having the zoom in function is really important for consumers as it gives them a rough gauge of how it looks like before purchasing. Having a site map summarizing the entire content of it is really good as well. However, description given for the product info is rather vague. It could do better with more information, like giving specific measurements and a more descriptive explanation of the item. Plus maybe perhaps they could add a section whereby there are reviews from buyers who have bought the item to give their opinions. In addition, the website lacks the feature to promote other similar items that they might be interested in. But the content in size guide and washcare is really useful and informative. My rate?

5. Variety

Topshop does offer a wide range of clothes from casual, dressy, maternity and babies. However, they not only sell tops and bottoms, but accessories as well! In addition, they also carry swimwear, lingerie and nightwear. There's one more feature that I personally like, and that is it caters to consumers of all sizes. They offer clothes for petite, (5 ft 3 and below, perfect for me!) and tall people! (for those 5ft 7 and above; good for Zila)

My rate?

6. Ordering & Mode of Payment

Ordering
If one wants to purchase, they just have to click add to bag. After that the website summarizes all the items in your shopping bag. This allows the consumer to double check that those are the required items that they want. To make payment, one of course has to sign up and have an account with them first!

Payment mode

Topshop.com accepts quite a variety of payment, and they are:

As they accept Paypal payment, making it easier for those without credit cards. Prices stated in Topshop.com are in pounds. Therefore, charges may differ for those outside of UK. The exchange rate depends on the owner's credit card company. My rate?

7. Security

Security is very important in online shopping. As such, topshop.com has collaborated with "Verified by Visa" and "MasterCard Secure Code" to help prevent the credit card against unauthorized usage.

My rate?

8. Delivery

Topshop.com does not deliver internationally, and they only deliver to selected countries, which are:

They website also provides information with regards to its costs and estimated delivery times. They also provide express delivery, where they can deliver the merchandise within the next or 5 working days. However, there is an additional surcharge. Plus they've provided a tracking order system, to allow the consumers to know of the whereabouts of the item. However, both functions are only available for UK. For overseas deliveries, they do offer a Customer Service hotline for them to call up and check. If not, they can send an email as well.

In terms of checking delivery, a tracking system in the UK and a customer service hotline is offered to check their status of the merchandise. However, the downside is that it does not deliver internationally. My rate?

9. Redress

Topshop.com offers both returns and refunds of goods at any reason. For international returns/refunds, it can only be done so via post. But those in the UK and Republic of Ireland, they can drop by into any Topshop store(excluding department stores) and do it there. All returns and refunds have to be done within 14 days of receipt. Topshop.com also provides free shipping back, but yet again, not for international customers, who will have to bear their own costs.

The returns/refunds policy that Topshop offers is extremely useful and needed if a customer is unsatisfied with the merchandise. However, in my opinion 14 days does seem a little too short of notice. My rate?